iBeacon refers to Apple’s Bluetooth-based beacon technology that permits Bluetooth Beacon to transmit and/or receive minimal quantity of data within short distances. The common beacon message or data contains an UUID (universally unique identifier), a major as well as a minor value only.
While the concept of ‘beacon’ is relevant for all hardware compatible with the Bluetooth Low Energy underneath the Bluetooth 4. specification with iOS being the first platform introducing this technology on the market, the basic idea of BLE was originally devised by Nokia. The name ‘iBeacon’ continues to be trademarked by Apple because of its standard beacon protocol.
The iBeacon is undoubtedly an innovative low-cost technology that pulls Location Based Services in iOS to aid apps determine their position on the micro-local scale, and after that send hyper-contextual content to users depending on the location. iBeacons, however, do not use latitude and longitude to define locations, instead rely upon Bluetooth Low Energy (BLE) signal, to the iOS devices to detect them.
To sum it, the iBeacon technology involves two parts – broadcaster or sender (beacon device) and a receiver (smartphone and app).
Considering that the Bluetooth Low Energy or BLE technology consumes low energy, it can be suitable for simple applications involving minimal periodic transfers of data. An iBeacon periodically broadcasts a minimal-Energy Bluetooth (L.E.B.) signal which could be captured by any iOS devices nearby.
Based on the data received the iOS device will be now responsible to correctly interpret the message and perform action accordingly. Right now the iBeacon technology work on the compatible iOS device which has iOS 7 or later as well as Bluetooth facility excited.
In simple words, the Bluetooth Low Energy Communication might be explained as small components of data, advertised or broadcasted at frequent intervals by the beacon via radio waves. The iBeacon app development are performed is such a way that these sets of data will probably be received by devices like iPhone, iPad or iPod, where they can be used as various smartphone applications, causing things such as push messages, prompts and others.
The conventional technology for iBeacon demands a fixed 100 ms interval. Frequent broadcasting for faster discovery by devices can be done but it really shall modify the life of the battery of the iBeacons.
The iBeacon technology can perform performing more than just sending meaningful data. The scope and limitation of the technology will also depend upon the type of the hardware it really has been installed into. While cheaper devices may just emit the standard iBeacon protocol, other devices also can offer more features like sound or light activation, temperature sensing and motion control.
Since iBeacons depend upon a common technology like Bluetooth which can be readily available on almost every device without requiring a great deal of power, they may be tactfully applied in multiple areas.
Having an iBeacon network helps brands, retailers, apps or platforms find out when a customer is within close proximity. This creates an environment so they can send clients hyper-local and meaningful messages/advertisements that could again be instrumental in driving sales.
Each time a customer with an iBeacon compatible device arrives at the store, the apps on his device will alert him when it catches the signal of your iBeacons installed inside of the store. It shall send a relevant data to its server, upon which app actions, push notifications, etc occur. The simple messages could possibly be special discounts and limited offers or even reminders and so can improve your shopping experiences. Going from this, it may be asserted that iBeacons have certainly introduced a brand new method for brand communications.
Recent surveys reveal that iBeacons will also be being considered as helpful mediums that can be put on educational context. For example, simple games involving students to explore and unveil things and in many cases scientific experiments might be supported via iBeacons. These are being seen a good tool that may drive young minds towards different subjects like technology, logic, geography, etc.