Within the last few months, I was struggling to get my restaurant business in Denver, Colorado around the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal strategy to my difficulties – local SEO. I contacted seo company in Colorado providing local search engine optimization services. After analyzing my business and its visibility issues, the SEO team presented me with the SEO package that included a wide array of strategies built to enhance the major search engines google page rank of my website and drive a boost in traffic and sales. Let’s take a look at how these strategies worked to enhance my business.
Local Listing Sites: Local Search Engine Optimization uses local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local google search results. The SEO Company provided strategies that helped increase the ranking of my local company listing on these websites. Now, when someone searches for Denver-specific data in relation to my company, the details on my small business that may be stored on every one of these sites appears as a top search result.
With enhanced online visibility, I learn that more local customers started to visit my website, that is attempting to promote my brand. My service agency took care to select only local listing sites authorized by Google for promoting my small business.
Back linking: Local Search Engine Optimization services include building inbound links into a business website. In line with Google’s latest Penguin update, my SEO provider took care to construct backlinks to my website from reliable websites with content related to my company. I discovered that relevancy was crucial because the search engines identify keywords based on the backlinks. Another significant aspect is link speed or maybe the speed from which backlinks are made. The seo company in Nebraska built backlinks slowly and systematically, as any unnatural speed could make Google examine my links as spam. Furthermore, they also employed tactics such as social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, and other strategies were adopted to further improve results.
Social Media Marketing Promotion: My service provider also used effective social media marketing optimization methods to drive my target market to my website. They built my business profile on popular social network sites like Facebook, Twitter, Google and more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine rankings from social media sites (Facebook, Google , Twitter, and a lot more) these profiles are also helping drive more organic website visitors to my site. The SEO team also promoted my business by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum utilization of marketing potential using the features (paid advertising facility, contests, business pages in the case of Google , and a lot more) in social networking sites. In my experience, concentrating on a certain social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest way to advertise your online business.
Pay-per-click advertising (paying money to search engines to display your website at the top search results) is considered a powerful strategy to promote online business as a result of easy implementation, high Return on Investment (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also known as geo-targeted PPC. The advertising was dedicated to the Denver area, which ended in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The seo company loveland colorado offered by the Search engine optimization company help draw the attention of more local customers to my website and helped in the online promotion of my restaurant – something which I definitely couldn’t have achieved by myself.